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Advertising Effectiveness Project Report : 
The word advertising is derived from the Latin word viz, "advertero""ad" meaning towards and "verto" meeting towards and "verto" meaning. "I turn" literally specific thing" ................

HR Trends of Indian IT Industries Project Report : 
HR management gets best out of its employees to meet the organisation's goals. And employees are the best judge of the HR policies of any organisations. IT sector is fastly growing industry in India and HR requirements of Indian IT Industry are quit different from traditional industrial sectors...................

Customer Relationship Management The CRM (customer relationship management) Project Report 
Customer Relationship Management is an integrated effort to strengthen the network of relationship for the mutual benefit of both the parties ...............

Internal Customer Satisfaction Project Report: 
The importance of a customer is well known from the maxim, “ Customer is the king”. Earlier, organizational administrators concentrated only on the satisfaction of external customers i.e. the target market. But now it is being realized that if the internal customer is satisfied the quality as well as the quantity is also appreciable. Higher the customer satisfaction index, higher will be the quality of the production .............

“Performance Appraisal”? Project Report 
Performance Appraisal is defined as the process of assessing the performance and progress of an employee or a group of employees on a given job and his / their potential for future development .............

Sales Promotion Schemes Regarding Consumers & Retailers  Project Report :
Acc. to A.H.R. Delons :- "Sales promotion means any step that are taken for the purpose of obtaining or increasing sales". Acc. to W.Q. Kelly Opines :- "Muddled misused misunderstood that is sales promotion Acc. to him the field of sales promotion as a marketing activity is still vaguely defined and organized............

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Recruitment & Selection Process of ICICI Project Report : 
Recruitment is the process by which organizations ...... need to recruit new employees to replace those who leave or are promoted in order to acquire new skills and promote organizational growth...........

CONSUMER BEHAVIOR Project Report
There is a great difference between the purchasing of a computer and a car. Buying decisions making varies with the type of buying decision. The types of buying behavior divided are separately divided as per of consumer and business buying........

Retail Banking Services Project Report: 
Retail means sale of goods in small quantities, it is concerned with buying of goods in small quantities from the wholesaler and selling them in small quantities to the ultimate consumers as per their requirements. The person engaged in this trade is called the “retailer”. MEANING OF BANKING : Banking has come to occupy a pivotal position in a nation’s economy. According to the modern concept, banking is a business which not only deals with borrowings, lending and remittance of funds, but also an important instrument for fostering economic growth...........

Total Quality Management Project Report: 
TOTAL QUALITY :- It means all the people of the organization are committed to product quality by doing right things right, first time, every time by employing organization resource to provide value to customer. TOTAL QUALITY MANAGEMENT: - It is the process designed to focus external/internal customer expectation preventing problems building, commitment to quality in the workforce and promoting to open decision making. TOTAL: Every one associated with the company is involved in continuous improvement, in all functional area, at all level. QUALITY: Customer express and implied requirement is met fully..........

RATIO ANALYSIS Project Report: 
Meaning of Ratio:- A ratio is simple arithmetical expression of the relationship of one number to another. It may be defined as the indicated quotient of two mathematical expressions. Ratio Analysis:- Ratio analysis is the process of determining and presenting the relationship of items and group of items in the statements. According to Batty J. Management Accounting “Ratio can assist management in its basic functions of forecasting, planning coordination, control and communication”.

WORKING CAPITAL MANAGEMENT Project Report: 
Every business needs funds for two purposes for its establishment and to carry out its day- to-day operations. Long terms funds are required to create production facilities through purchase of fixed assets such as p&m, land, building, furniture, etc. Investments in these assets represent that part of firm’s capital which is blocked on permanent or fixed basis and is called fixed capital. Funds are also needed for short-term purposes for the purchase of raw material, payment of wages and other day–to-day expenses etc. These funds are known as working capital.............

BPO : Business Process Outsourcing Project Report
Business Process Outsourcing is more like a marriage than a transaction. The key to success is confidence, trust and relationship. BPO results in win–win situation. The Company gets excellent service at reasonable cost while contractor/service makes a fair profile.” No contemporary business organization can ignore the power of BPO (Business Process Outsourcing) .............

Job Satisfaction of employees Project Report: 
The term job satisfaction was brought to limelight by Hoppock (1935). He reviewed 32 studies on job satisfaction conducted prior to 1933 & observed that job satisfaction is a combination of psychological, physiological & environmental circumstances that cause a person to say. 'I am satisfied with my job'. Locke defines job satisfaction as a "pleasurable or positive emotional state resulting from the appraisal of one's job or job experiences".......

Various Credit Schemes of SBI & Other Banks Project Report
Banking regulation Act, 1949, defines banking as accepting for the purpose of lending or investment, of deposits of money from the public, repayable on demands or otherwise and with draw able on demand by cheques, draft or order otherwise.......

Find the Logistics Project Report: 
Logistics is concerned with getting product and services where they are needed, when they are also desired. Logistics is a activity that never stop.

Inventory Management Project Report: 
The main function of inventory management is to minimize inventory cost, subject to demand and services constraint .It deal with guiding a firm with respect to .......

Consumer Behaviour towards Toothpaste Brands Project Report
The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral Hygiene was the domain of local home made powders and ayurvedh practitioners.......

ADVERTISING EFFECTIVENESS Project Report: 
Advertising is an art not a science. Effectiveness of which cannot be measured with a mathematical or empirical formula some advertisers argue that advertising efforts go to waste ..............

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Essays, Project report, Topic, Dowry system, Trees Importance, Population Explosion, Energy Sources, AIDS, Games, Malnutrition, Manures

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AIDS Project Report :- Acquired Immune Deficiency Syndrome.

Asian Games Project Report : Games are an important part of our life.
Components of food Project Report : Food has many different components and each component is necessary for one function or the other.


Dowry system Project Report  : Dowry system in prevalent in almost all section of Indian society.

GREEN HOUSE EFFECT Project Report : The heating up of earth's atmosphere due to the trapping of intra-red ray. (reflected from the earth's surface) by the dioxide layer in the atmosphere is called green-house effect.

IMPORTANCE OF TREES Project Report : Trees one an important part of the Biosphere that exists on earth.

INDIA'S MONSOON Project Report  : Our country is a land of great diversity in climate.

Malnutrition Project Report : The deficiency or even excess of any of these in a person’s diet results into disorders regarding nutrition, which may be collectively, called malnutritional disorders.

Manures & Chemical fertilizers Project Report : The deficiency of plant nutrients and organic matter in the soil is made up by adding manures and fertilizers to the soil of crop-fields. Both manures and fertilizers are major sources of nutrients of plants, so they are used in crop production.

TRANSPORT Project Report : Transport is a system in which passengers & goods are carried from one place to another.

Population Explosion Project Report : A population consist of all the individuals of the same species occupying a Particular geographical area at a given time. It ranks subordinate to species. A species may have a single population or many populations confined to distinct area.

SOURCES OF ENERGY Project Report : One of our basic needs is food. It supplies the energy required by our body. The energy from the food maintains our body temperature.

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Project Report on Recruitment & Selection Process of Insurance Companies

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Project Report on Recruitment & Selection Process of Insurance Companies
Introduction of the Insurance Industry

Overview
The story of insurance is probably as old as the story of mankind. The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also. They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is largely a development of the recent past, particularly after the industrial era – past few centuries – yet its beginnings date back almost 6000 years.
The first two decades of the twentieth century saw lot of growth in insurance business. From 44 companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-force as Rs.298 crore in 1938. The Insurance Act 1938 was the first legislation governing not only life insurance but also non-life insurance to provide strict state control over insurance business.


Major Insurance Players


Ø ICICI Prudential Life Insurance Limited
Ø ICICI Prudential Life Insurance Company Limited
Ø HDFC Standard Life Insurance Company Limited
Ø Birla Sun Life Insurance Company Limited
Ø TATA AIG Life Insurance Company Limited
Ø Max New York Life Insurance Company Limited
Ø SBI – Cardiff Life Insurance Company Limited
Ø ING Vysya Life Insurance Company Limited
Ø Bajaj Allianz Life Insurance Company Limited
Ø MetLife Life Insurance Company Limited
Ø Aviva Life Insurance Company Limited
Ø AMP Sanmar Life Insurance Company Limited
Ø Sahara India Life Insurance Limited
Ø Sri Ram Life Insurance Limited



OBJECTIVES OF THE PROJECT

Every task is undertaken with an objective. Without any objective a task is rendered meaningless. The main objectives for undertaking this project are:
v To understand the internal Recruitment process at ICICI Prudential Life Insurance
v To identify areas where there can be scope for improvement
v To give suitable recommendation to streamline the hiring process


Project reports for MBA - Many more

Project Report MBA Sales Promotion | Sales Promotion and Advertising | Sales promotion at Dealers/Consumers level

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Sales Promotion

Sales Promotion is the final element in the marketing mix. After the nature of product is decided, its price fixed and the methods of distribution decided, the manufactures has to take effective steps in meeting the consumers in the markets. In the present consumer oriented markets it is the duty of manufacturers to know what is required by the consumer. It is also their duty to make the customers know where, when how and at what prices. The products would be available.

Meaning of Sales Promotion

The term Sales promotion is the term and includes mainly three type of sales activity :

1. Mass impersonal selling methods (Advertising).

2. Face to face personal selling (Salesman ship).

3. Activities other than personal selling and advertising such as point of purchase display (P.O.P.) show and exhibitions, demonstrations and other non securing selling efforts. This form of activity is called ‘Sales Promotion’.

Promotion and Selling

The term promotion is very often used as a synonym for selling. But selling is a narrow term which includes only transfer of title or personal selling. Promotion on the other hand is broader in its outlook and includes a variety of activities used ultimately for increasing sales volume.

Promotion and Sales Promotion

Similarly the terms sales promotion can not be taken to mean what is commonly does. Sales promotion, is only a part of the promotion. Basically promotion is an "exercise" in information persecution and influence. Promotion has come to mean the over all co-ordination of advertising selling, publicity and public relations. Promotion is a helping function designed to make all other marketing activities more effective and efficient. But sales promotion as such helps only the selling activity still, there exit same difference of opinion on the real connection of the term sales promotion.

Acc. to A.H.R. Delons :-

"Sales promotion means any step that are taken for the purpose of obtaining or increasing sales".

Acc. to W.Q. Kelly Opines :-

"Muddled misused misunderstood that is sales promotion Acc. to him the field of sales promotion as a marketing activity is still vaguely defined and organized.

Sales Promotion and Advertising

There is no universally accepted distribution between these two terms. To same advertising includes all forms of mass media communication directed towards influencing the end consumer. Sales promotion on the other hand, includes the form of mass communication directed towards information and influencing the channel of distribution (e.g. distributors, retailers etc.). Hence a price of product literature distributed by retailers in sales promotion. These sales promotion merges on one side in to advertising and on the other in to personal salesman ship. It is concerned with the dissemination of information to whole salers, retailers, customers (both actual and potential, and to the salesman).

Sales promotion is concerned with the creation. Application and dissemination of material and techniques that supplement advertising and personal selling. Sales promotion makes use of direct mail, catalogues, trade shows, sales contests, premiums, samples, windows displays and other aids. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain brand to make consumers more eager to buy that brand. Personal selling and advertising do include prospects to make these decisions. Sale promotion provides an extra stimulus.

Objectives of Sales Promotion

1. To increase sales directly by publicity through media which are complementary to press and poster advertising.

2. To disseminate information through sales man dealers etc. So as to insure the product getting in to satisfactory use by the ultimate consumer.

3. To attract new consumer.

4. To face the competition effectively.

5. To help salesman in selling more to the retailers and consumers.

6. To check seasonal decline in sales. Generally speaking sales promotion involves rendering the following services:-

(a) Services to dealers.

(b) Services to own salesman.

(c) Special publicity.

Sales Promotional at different levels

1. Sales promotion at Dealers Level :-

It may include various schemes some of which are discussed here.

(i) Advertising Materials :-

The advertising material prepared by the company such as store signs, banners, shelf signs, board etc. are distributed to sub dealer for display purposes this is in fact a method of advertising.

(ii) Store Demonstration :-

In the promises of the whole saler or the retailer the products sales personnel will conduct special demonstration for the companies product. A personal demonstration is good to introduce a new product at its peculiar advantage can be high lightened and the consumer’s doubt clear. It can be used to restimulate an old product. A good demonstration with a great dealer of action will draw heavy crowds in to the store and will attract attention to the product.

(iii) Special Display and Shows :-

These are in seasonal in character but could be arranged in an elaborate manner and for all the products of an company. Usually these are arranged along with trade fair and exhibition. Besides effecting sales these shows impress the company’s name generally on the public.

Sales promotion at consumer’s level

The various schemes of sale promotion at Consumer’s Level may include.

1. Coupons (A Chit of Stated Value) :-

These are given directly to the consumer these coupons are in most cases kept inside the package. The consumers many receive a price reduction of the stated values of the coupon at the time of purchase. The retailer receives reimbursement for the value of the coupon form the manufacturer. Coupons act as a short run stimulus to the sale of the product, since they are directly tied with the purchase of the item. They encourage the retailer to stock the product.

What is important is that a coupon offer does not spoil the named price of the brand nor does it un pair the margin of the dealers. But it is not easy to measure the effectiveness of a coupon offer. One over knows how many customer would have bought the product without the incentive. It is also difficult to find out how many customers were held after the coupon offer expired.

2. Price-off-offer (Also known as bargain offer price packs) :-

This offer is intended to stimulate the sales during a slump season. In this method the customer is offered a reduction from the printed price list. It is also used when a substitute for competing product enters the market.

Many experts on sales promotion fed that ‘Off Schemes’ are among the weaker and less desirable methods of promotion. These can be trade resentment particularly when the retailer raises the price to retain his margin. Secondly that is not conductive to building up brand loyalty. Consumers may simply shift to the products that offer this scheme.

3. Samples :-

In the hope of converting a prospect into a customer a sample (Some quantity of the product) may be given. This helps the consumer to verify the real quality of the product. Various pair manufacturing companies offer this method. For developing brand loyalty this method is quite useful. Sampling is a fast method of demand creation because one knows the result as soon as the consumer has had time to use the sample and buy the brand.

Disadvantage of Sampler :-

Offering sample in quit expensive. There is the cost of producing samples. The distribution costs are also high. Sample have to be mailed to potential customers or to be distributed through retail shops. There are also problems when the real product does not resemble the sample supplied.

4. Money Refund Offer :-

An offer usually stated on the package is that manufacturers will return with in a stated period part or all of the purchaser’s money if he is not completely satisfied with the product.

5. Trading Stamps :-

A premium in the form of stamps is given by the sellers to consumers while selling goods. The number and value of stamp that the buyer receives depends on the values of the purchase. These stamps are redeemable through premium catalogues at the stamp redemption centres.

6. Buy-Back Allowance :

This an allowance following a previous trade deal not offer a certain amount of money for new purchases based on the quantity of purchases on the first trade deal. It extends the life of a trade deal and helps to prevent part deal sales decline. It greatly strengthens the buyer’s motivation to co-operate on the first deal.

7. Premium :-

There are various forms of premiums provided by the manufacturer as sales promotional devices :-

(a) Coupons are supplied for effecting price reductions.

(b) Factory in pack premium these are popular in the case of Body food and Tin food items, Spoons, Cups, Measuring, Glass etc. and such other items are packed with the product in the box itself. Factory in pack premium are particularly goods for product meant for children. The Binaca Toothpaste packs contain animal shape toys. These are very attractive and qutie popular among the children.

(c) Self Liquidating Premiums :-

The cost of the premium is collected from the buyer himself. But when the buyers pays for it he has to pay only a considerably low price for the premium. This is possible for the manufacturer purchases the items in bulk at a premium and his cost per unit as is substantially low.

Find the Full Project Report on Sales Promotion : Project Report on Sales Promotion 

Recruitment and Selection Process Adopted by Insurance Companies

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Project Report Recruitment and Selection Process

The recruitment and selection decision is of prime importance as it is the vehicle for obtaining the best possible person-to-job fit that will, contribute significantly towards the Company's effectiveness. It is also becoming increasingly important, as the Company evolves and changes, that new recruits show a willingness to learn, adaptability and ability to work as part of a team. The Recruitment & Selection procedure ensures that these criteria are addressed

In this project I have studied Recruitment and Selection process of ICICI Prudential Life Insurance and attempted to provide some ways so as to make recruitment more effective and to reduce the cost of hiring an employee.

I am privileged to do my training with ICICI Prudential Life Insurance. My involvement in the project has been very challenging and has provided me a platform to leverage my potential in the most constructive way.

ICICI Prudential Life insurance is one of India's leading financial institutions offering complete financial solutions that encompass every sphere of life. In a short span of time,ICICI has set an example by having a steady and confident journey to growth and success.

During the training period I have studied deeply the process of hiring in ICICI Prudential Life insurance and did a SWOT analysis of ICICI Prudential Life Insurance to find out the existing shortcomings and potential threats and thereby recommended suggestions.
Life Insurance Market

The Life Insurance market in India is an underdeveloped market that was only tapped by the state owned LIC till the entry of private insurers. The penetration of life insurance products was 19 percent of the total 400 million of the insurable population. The state owned LIC sold insurance as a tax instrument, not as a product giving protection. Most customers were under- insured with no flexibility or transparency in the products. With the entry of the private insurers the rules of the game have changed.


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Project Reports MBA